About us
Meet Joe
My journey into health and fitness started early. Growing up, I was encouraged to play sport, stay active, and enjoy movement, experiences that introduced me to the powerful physical, psychological, and social benefits of exercise from a young age. That foundation shaped not only my passion for training, but my belief in movement as a tool for confidence, resilience, and wellbeing.
During my time at university, I experienced a debilitating eating disorder that affected every area of my life. Recovery was challenging, but it became a defining turning point. It gave me a deeper understanding of my own strengths, a healthier relationship with my body, and a balanced perspective on health, performance, and self-care.
That experience now underpins everything I do as a coach and as the Founder of ALT. I believe real progress comes from balance, between training, nutrition, lifestyle, and mental health. These elements are inseparable, and sustainable results only come when they work together.
I am deeply passionate about partnering with residential operators to create wellbeing experiences that feel genuinely integrated, not bolted on. ALT | RESIDE is built around being present, visible, and embedded within each community, working closely with operators and residents to create inclusive, high-quality programmes that people actually engage with and benefit from.
Every resident and every client is an individual, with their own story, challenges, and goals. That is always our starting point. My role is to provide structure, support, and guidance, helping people build strength, confidence, and long-term habits that improve not just physical health, but quality of life.
Meet Nick
Nick’s journey with ALT | RESIDE began not as a director, but as a client. He first started training with Joe at Wood Street House, using exercise as a way to rebuild structure, resilience, and balance during a challenging period with his mental health.
Through that experience, Nick saw first-hand the impact that consistent training, routine, and community can have, not just on physical health, but on mindset, confidence, and overall wellbeing. That belief now sits at the heart of his involvement in the business.
Alongside ALT | RESIDE, Nick runs one of the largest and most successful care companies in Wales. His passion for people, wellbeing, and long-term sustainable support naturally aligned with ALT | RESIDE’s mission, leading him to join as Co-Director to help grow the business with purpose and integrity.
Nick is a strong advocate for using movement as a tool for mental strength, balance, and long-term health, values he brings into everything ALT | RESIDE stands for.
What does ALT mean?
ALT comes from Altruism, the belief in acting with genuine concern for the wellbeing and happiness of others. That principle sits at the core of everything we do.
ALT was created to offer a more personal, considered approach to training and wellbeing. One that focuses on people, not quick fixes. Every programme is built around the individual, supporting progress through balance, education, and long-term habit change.
We deliver personal training, resident and workplace wellness programmes, and online coaching, all designed to improve fitness, health, confidence, and overall wellbeing.
Our aim is to educate, support, and motivate, while creating a sense of community where people feel connected, supported, and empowered to achieve their goals together.